We talk about new diet trends, weight
loss programs and exercise everyday, but do we consider this for our pets as
well? Fetch! Pet Care was recently featured in Pet Business for their focus on pet
health and their pet shape up challenge. Preview the article below or read the
full story here.
"Pet
Shape Up Challenge Successfully Promotes Healthy Weight Control for Pets"
BY:
Jennifer Boncy
For the past
couple of days, the topic de jour at many water coolers has been the dramatic
weight loss achieved by the winner of the NBC TV show The Biggest Loser. Here
at Pet Business Media, however, we’ve been awaiting the results of a very
different weight loss program: the Pet Shape Up Challenge, a Dog and Cat Weight
Loss Program.
Fetch! Pet Care,
a dog walking, pet sitting and boarding franchise, joined forces with natural
pet food manufacturer Halo, Purely For Pets, not too long ago to launch a pilot
program designed to fight pet obesity and promote healthy pet lifestyles. The
program emphasized exercise—particularly walking and getting active with Fetch!
Pet Care pet professionals—and also included a nutritional component. A
resident nutritionist from Halo custom-designed the daily feeding routine for
each pet in order to control calorie intake and ensure proper nutrition during
the Challenge period. Owners were then coached on how to properly feed and
exercise their pets as well during the challenge.
In the fall, we
introduced our readers to three participants of the pilot program: Wilbur,
Bandit and Dixie (pictured above taking a hike during the challenge), and
although we don’t have detailed results on the three animals, Fetch! Pet Care’s
founder and CEO recently gave us an update how the pets fared during the
challenge and what the companies learned from the pilot. He also filled us on
in on a possible national rollout.
